Healthcare 

ACA Research - Healthcare 

Differentiation in the Healthcare sector can be challenging. We look to understand the nuances of your market and the customers within that market to; optimise product and company positioning and customer experience.

 

 


Market Leading Expertise

 


Understand Key Decision Makers

 


Healthcare Professional Research Specialists

We Recognise The Importance Of The Setting These Professionals Work Within

Hospital

Community

hospital-clinic

Clinical

  • Specialists
  • Surgeons
  • Pharmacists
  • Emergency Staff
  • Nurse Unit Managers
  • Nurses
  • Allied Health Staff
hospital-non-clinic

Non-Clinical

  • Purchasing
  • Procurement and Contract Managers
  • Hospital Administration
  • Formulary and Evaluation
  • Committee Members
  • Logistics Managers
community-clinic

Clinical

  • General Practitioners
  • Pharmacists
  • Dentists
  • Nurses / Educators
  • Consumers and Patients
  • Pharmacy Assistants
  • Dieticians
community-non-clinic

Non-Clinical

  • Medicare Local Managers
  • Practice Managers
  • Health Food Store Managers
  • Pharmacy / Retail Managers
  • Distributors
  • Aged Care Facility Managers

We Have Extensive Experience To Draw On For Your Next Project

Whether you’re looking to understand:

  • Referral pathways
  • The market for new therapies
  • Prescribing behaviour among specialists treating specific patient groups
  • Rationale behind prescribing decisions
  • Perception of your service offer by Healthcare Professionals and how to optimise the customer experience
  • Professional likelihood to recommend specific brands in a particular category
  • Optimising your service proposition for the changing aged care landscape
  • Marketing and sales best practices and company-wide alignment

ACA Research Healthcare Division Focus

ACA - Our Research Approach

Our Research Approach Is Tailored To Achieve Optimal Outcomes For You

We specialise in:

  • Market Exploration
  • Market Mapping and Opportunity Assessments
  • Concept Evaluation
  • Brand Equity, DFU and ATU Studies
  • Voice Of the Customer (Customer Experience) Research (VOC)
  • Segmentation (Qualitative and Quantitative)

Our senior team are members of the AMSRS and adhere to best practice standards when conducting research.

 

A Sample Of Our Recent Client Research

Got Only A Handful Of Questions?

Contact our team.

ACA Research clearly understood our specialty market and what was needed to further develop the market for our product. This understanding and the ability to engage customers uncovered critical market information that has been invaluable to the success of our product. So much so that the product has exceeded all expectations.
What I appreciate most about working with ACA Research is the responsiveness, the passion, and the results. They have delivered essential information to help us focus and build successful plans aiding the success of this product in the market

Satisfied ACA Research
Healthcare Clients

ACA Research - Healthcare

Contact Our Healthcare Team

Healthcare products must deliver on efficacy and safety. Thus differentiation in most healthcare categories is continuing challenge. A products’ success or failure comes down to the implementation of an effective marketing mix.

Conducting effective research in this market depends on understanding not only the topic in hand, but in understanding the bigger picture business context underpinning clinical decision-making, as well as engaging with the person behind the professional.

We have a pragmatic approach to project work, designing and delivering research, building on the information that already exists in our clients’ business to get you more of what you don’t know rather than more of what you do.