The automotive sector is facing a period of change, with new technologies and innovations impacting the way that consumers and businesses own, operate, and maintain vehicles. While this is confronting, many businesses have taken it as an opportunity to consider their offering, looking at how their products or services can better deliver to the needs of the market.
To succeed in the highly competitive Australian automotive market, businesses also need to deliver an exceptional and differentiated customer experience. Access to information gives customers a greater level of agency in the process, and hence suppliers need to deliver a customer-centric approach across all touchpoints. Key moments of truth need to be identified and the processes that support these moments of truth need to be optimised to ensure the rational and emotional needs of the customer are truly satisfied.
At ACA Research, we strongly believe that these strategies should be underpinned by robust and reliable data. Our knowledge and experience means we can tap into the nuances of your market and uncover insights that help you differentiate, and ultimately succeed. Alongside, this, our pragmatic approach ensures that we design and deliver research to get you what you don’t know, rather than what you do.