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Replacing 'Australian-Made'

Welcome to our first 2019 blog post, which I'm using to reflect back on the changing nature of the Australian car parc. As we well know, 2018 was the first full year since the closure of the final local new car manufacturing plant by Holden, but how is that reflected in the car sales data.

Looking at the country of origin of new cars sold in Australia over the past four years, some clear trends emerge. Firstly, Australian-made vehicles have gone from almost 100,000 units in 2015, down to 4,225 in 2018 (as dealers clear the last of the locally-made vehicles). Looking at the data, we can see that while Japan and Korea have both increased their volumes, the Thai automotive manufacturing industry has been the big winner, selling 50,000 more vehicles into Australia in 2018 than it did in 2015.

Interesting to see too is the decline in sales of US-made vehicles over this period, although this will logically line up with weaker local sales for the US-owned Holden (GM) and Ford brands, as well as their increasing move to offshore production into markets like Thailand.

Get in touch if you'd like to find out more about the current state of the Australian automotive industry, as well as studies we'll be running in 2019 across private, fleet and trucking industries.

Topics: Automotive Research automotive trends