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New Automotive Research Shows The Importance of The Online Channel When Buying Car Insurance

Latest automotive industry research reveals that nearly a half of consumers who use finance  to purchase their vehicle have purchased insurance online. 60% say they are likely to consider buying insurance online the next time they are in the market.

The ability to apply for insurance online is also growing in importance as a reason for  choosing an insurer. Established relationships, low premiums and convenience continue to be the dominant choice drivers.

Automotive Insurance Online

The latest extract from the research report, Automotive Finance Insight, (AFI 2013), shows that AAMI has maintained its market leadership position among recent car buyers who used finance for their vehicle purchase. There are also differences in the leading insurance brands’ share of market according to the value of the vehicle purchased. Allianz and QBE perform better in the higher value than low value vehicle brackets.

 

Insurance Provider By Vehicle Value

Dealerships are an important channel for insurance distribution. Among those car buyers that were offered insurance by the dealer, the proportion who took up insurance via their dealer has risen slightly from 29% to 33%.

 

Insurance Offered By Dealership
For more information about Australian Vehicle Insurance click on the link below for your free research report:

 

Australian Vehicle Insurance Research

 

If you are interested in purchasing either the full AFI 2013 report or a particular section, please click here to contact us.

Alternatively, subscribe to "in the headlights" below, our monthly release of the latest automotive research results.

 

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Topics: Financial Services Automotive Research