We’re expecting this to be a defining year for many sectors of the Australian automotive market. Later this month, we’ll share with you our thoughts about the state of the market into 2014. First things first - the latest Australian auto market research has been released by VFACTS so it’s time to review vehicle sales performance in 2013.
Australian New Vehicle Sales 2013
2013 was a record year for vehicle sales in Australia – 1,136,227 new vehicles were sold, and the market as a whole ended 2.2% up on 2012.
The key growth segments were SUVs, 4x4 utes and small passenger cars.
The picture for vehicles manufactured in Australia is not so rosy. Only 10% of all vehicles sold were manufactured in Australia, down from 13% in 2012.
Toyota remains the dominant marque in Australia, accounting for 19% of all vehicles sold. Other marques that performed well include Mitsubishi, Honda, Hyundai, Mercedes Benz and Jeep.
2013 was the first year the most popular car model sold was a Toyota – The Corolla. Small cars dominate the top 5 models, though the sales performance of the Toyota HiLux deserves a mention.
Finally, sales to private individuals rose 8% whereas sales to private business fell slightly, but the biggest drop was a 20% decline in sales to the Government fleet market.
The sub-segment with the greatest growth was light commercial vehicles (mainly 4x4 utes) sold to private individuals up 37% year on year. ACA Research will be releasing the results of its Commercial Ute Insights report in the first quarter of this year. To register your interest click here.
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