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Australian Auto Market Research: 2013 Vehicle Sales

We’re expecting this to be a defining year for many sectors of the Australian automotive market. Later this month, we’ll share with you our thoughts about the state of the market into 2014. First things first - the latest Australian auto market research has been released by VFACTS so it’s time to review vehicle sales performance in 2013.

Australian New Vehicle Sales 2013

2013 was a record year for vehicle sales in Australia – 1,136,227 new vehicles were sold, and the market as a whole ended 2.2% up on 2012.

 New vehicle sales 2013

The key growth segments were SUVs, 4x4 utes and small passenger cars.

Australian auto research Total market segmentation

The picture for vehicles manufactured in Australia is not so rosy. Only 10% of all vehicles sold were manufactured in Australia, down from 13% in 2012.

 Australian Manufactured Vehicles 2013

Toyota remains the dominant marque in Australia, accounting for 19% of all vehicles sold. Other marques that performed well include Mitsubishi, Honda, Hyundai, Mercedes Benz and Jeep.

Best Performing Vehicle Brands

2013 was the first year the most popular car model sold was a Toyota – The Corolla. Small cars dominate the top 5 models, though the sales performance of the Toyota HiLux deserves a mention.

Automotive Research Best Selling Models of 2013

Finally, sales to private individuals rose 8% whereas sales to private business fell slightly, but the biggest drop was a 20% decline in sales to the Government fleet market.

New Vehicle Sales by Buyer Type

The sub-segment with the greatest growth was light commercial vehicles (mainly 4x4 utes) sold to private individuals up 37% year on year. ACA Research will be releasing the results of its Commercial Ute Insights report in the first quarter of this year. To register your interest click here.

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Topics: Automotive Research