Competition in the Australian SUV segment is certainly heating up. With strong consumer demand for vehicles that are more versatile than the traditional sedan, automotive manufacturers are following demand. With new vehicles being released constantly, high competition implies that consumers increasingly receive great deals when buying in the category.
ACA Research has run analysis on SUV vehicle sales data with the view to understanding how the Australian SUV market has changed over the course of the year. Key findings are highlighted below showing how demand for SUV's has changed.
The SUV market was reported as the fastest growing segment in 2012. In total, 305k new SUVs were sold in 2012, up from 224k in 2011, representing a strong increase of 25%. Of the 8 subsegments of the SUV market, 7 posted growth in excess of 10%, the only exception being the Upper Large SUVs (worth >$100k) posting a 8% decrease. Overall growth in the segment was driven by a surge in demand for Small SUVs worth less than 40k, with a 55% increase in volume year on year.
The top 10 manufacturers account for 81% of SUVs sold in 2012, similar to the passenger market. The top 12 manufacturers in this segment all increased the volume of SUVs sold in 2012. Toyota leads the category, selling almost 59k SUVs in 2012. They are followed by Nissan, Subaru and Mitsubishi – all brands that posted decreased volumes in the passenger market. Of the luxury brands, Land Rover was the 11th largest manufacturer, selling almost 8,000 SUVs. BMW and Audi follow with approximately 7,000 and 5,500 SUVs sold.
The fastest growing manufacturers (by percentage) in the SUV segment are Peugeot, Jeep, Renault, Mazda, Skoda and Subaru. The brands with the largest drops in volume (by percentage) were Dodge, Chery, Honda, BMW and Ssangyong.