Recent research with Australian dog and cat owners highlights that a considerable portion plan to spend more on their pets in the next 12 months.
This market research highlights customer attitudes towards expected expenditure on their cats and dogs, and in which areas they plan on spending their money.
30% of both cat and dog owners expect increase their expenditure on their pet in next 12 months. For both cat and dog owners, the increase in expenditure is in the areas of food and vet services. The majority of this increased expenditure is on pet food and veterinary services. Overall a quarter of dog at cat owners and 29% of dog owners expect to spend in excess of $1000 in the next 12 months.
We will be running this survey again in 2013. Download our 2013 Omnibus Survey Calendar to see when, or alternatively view our other blogs.
Methodology
A total of 1009 surveys were conducted among dog and cat owners: 508 cat owners and 501 dog owners. Respondents were the primary carer for their pet. The sample was representative of the national adult population. An online quantitative methodology was used. Fieldwork was carried out between the 21st September and 11th October 2012.
