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Fun on two wheels

Despite being the resident office motorcyclist, it's rare that I get to dig into bike stats, with our work more commonly focussed on vehicles with four (or more) wheels. Following on from some recent queries, I have however spent a bit of time looking at some trends within the Australian bike parc.

As can be seen in the table below, the first point to be aware of is that we see a very similar distribution to the automotive car parc, with the top five brands making up close to two thirds of vehicles on the road. We have a strong leader in Honda, although Harley and Yamaha both also have a strong presence.

Getting into the detail, if we start breaking the numbers out by state, we do however see some  shifts in the distribution within the top ten. A lot of this will come back to their dealer network, with KTM having a strong presence in the Victorian market. While we can't pick it up in this data, their learner-approved offering (LAMS) will also play a role in their popularity. While I haven't shown it here, working further down the list also makes for some nostalgic reading, with defunct brands like BSA still having more than 1,000 bikes on Australian roads.



If you'd like to give me a chance to spend more time talking about bikes, or if you'd like to learn more about the other data to which we have access, please feel free to contact me.

Topics: Automotive Research automotive trends