Organisations within the financial services sector face ongoing threats and opportunities associated with changing customer preferences, technology, compliance, new competition, cyber security and shareholder expectations.
The impact of these issues are widespread and only those organisations that respond with innovative brand platforms, products, technologies and customer experiences will evolve as the organisations of choice. At ACA Research we ensure our clients understand the changing markets and customer needs and support them in developing better solutions for the future.
Our client wanted to conduct research with primary school children around their level of financial literacy, identifying newsworthy and compelling angles to feed into a media campaign.
Our client identified a number of high growth industry verticals and required insights for each sector about the business and financial needs of customers in order to achieve acquisition and retention goals.
ACA Research not only conducted this very complex study on time and in budget, but also provided extensive outputs over and above the excellent research insights. These additional outputs included infographics, personas, playbooks and CVPs. Accordingly, the outcomes of this project have been embraced by all stakeholders and quickly embedded into our sales and marketing activities. I would recommend ACA Research to anyone looking for an agency with an intimate knowledge of the financial services sector.
- A financial services client