Automotive Case Study

Don’t put the brakes on

Issue:

To provide ongoing insight to enable our client to protect their dominant market position and premium margins.

Approach:

A program of qualitative and quantitative research is currently underway, involving regular ‘market dips’ and knowledge gathering exercises with all key stakeholders within the aftermarket supply chain including consumers, mechanics and distributors. ACA Research uses a combination of focus groups, contextual enquiries and telephone interviews to understand the relative market position of all players within the market in terms of brand values, product offering, customer experience and pricing.

Outcome:

The results of the research have been used to create a market strategy underpinned by innovation and product development, while providing business support to help the automotive trades and distributor networks to grow their own market share.

The research also allowed our client to create more effective pricing strategies tailored to meet the price sensitivity needs of each customer segment within the market. 

 

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 ACA has a strong grounding and contact network in very fragmented and hard to reach industries which clearly differentiates their service as a value add when compared to competitors

A Satisfied ACA Research Automotive Client

   

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