Don’t put the brakes on
To provide ongoing insight to enable our client to protect their dominant market position and premium margins.
A program of qualitative and quantitative research is currently underway, involving regular ‘market dips’ and knowledge gathering exercises with all key stakeholders within the aftermarket supply chain including consumers, mechanics and distributors. ACA Research uses a combination of focus groups, contextual enquiries and telephone interviews to understand the relative market position of all players within the market in terms of brand values, product offering, customer experience and pricing.
The results of the research have been used to create a market strategy underpinned by innovation and product development, while providing business support to help the automotive trades and distributor networks to grow their own market share.
The research also allowed our client to create more effective pricing strategies tailored to meet the price sensitivity needs of each customer segment within the market.
“ACA has a strong grounding and contact network in very fragmented and hard to reach industries which clearly differentiates their service as a value add when compared to competitors”
A Satisfied ACA Research Automotive Client
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Australian motorists have moved one step closer to getting behind the wheel of a driverless car with the first on road trial of this ground breaking technology taking place in Adelaide on 7th November. Much of the debate has focused on whether consumers are ready to embrace the technology, but in this post we take a look at these issues through the lens of Australian fleet managers.
The latest Automotive Finance Insight Report from ACA Research maps the automotive customer journey steps and timings, featuring the path to purchase for new and second hand vehicles and related vehicle finance. Critically, the research highlights the growing need for dealerships and finance providers to increase their focus on digital engagement with customers.